PrepRep

Reps say getting in new doors is the fight

What salespeople say is the hardest part of selling

Source: HubSpot

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The media sales landscape has changed

Getting in the door is harder than ever

Reaching a buyer takes more than twice the effort it did 20 years ago.

8×cold-call attempts to reach one buyer today, up from 3.7 attempts in 2007Source: Baylor University
44%of sales reps give up after one attemptSource: Baylor University
2%of cold calls result in an appointmentSource: Baylor University

The gap

Most reps continue to walk in cold.

42%of reps admit they don't have enough information about a prospect before they make the callSource: Sales Insights Lab

And when a rep doesn't know what to say, call reluctance becomes an even bigger issue.

The stakes

A flat call costs more than it used to.

61%of lost B2B deals are blamed on buyer indecision, not a competitor. A vague call creates it.Source: Gartner

When you finally get face time, there is no room to wing it.

There's good news

Preparation gets the meeting, and closes the deal

Buyers will take the meeting if you give them a relevant reason to. Relevance and insight don't just open the door, they move revenue.

74%of buyers choose the sales rep who was first to bring them real value and insightSource: Corporate Visions
70%higher odds of landing the appointment when you open with something relevant to themSource: Gartner
1.8×more likely to win a bigger, low-regret deal when the rep adds real insightSource: Gartner

The moral of the story

The hardest part of the job is getting in the door, and buyers are harder to reach than ever.

Reps who call or show up under-informed and unprepared get ignored.

The reps who research and personalize get the meeting, and close far more.

Only 30% of a rep's time is spent on revenue generation.

Forms, traffic, make-goods, order entry, approvals, collections, reporting. Reps know preparation matters. They just don't have the time, or the intel, to do it before every call. PrepRep does the legwork for them, in less than 5 minutes.

See what your reps could walk in with tomorrow

A 20-minute demo on your own market: we'll run the tools on a business you're calling on this week.

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