Proof there's money on the table
NeedMeter shows the local search demand for any business's services, so the first thing a prospect hears from your rep is good news about their own market.
What it shows
How many people nearby are looking for what they sell.
Enter a business and its market. NeedMeter pulls real monthly search volume for the keywords that matter to that business.
- Estimated monthly searches in the business's own area, not just the state
- Volume for each relevant keyword, so you can point to the exact services people want
- The seasonal trend, so you know when demand peaks and when to pitch
- Keyword suggestions based on the business, with a shuffle for fresh ideas
- English and Spanish keyword research
- A clean PDF to leave behind, or a tracked link that shows you when they open it
How reps use it
An opener that's about them, not you.
The formula: the business, plus one specific thing NeedMeter found, plus a short question that invites a yes. Under 30 seconds.
Riverbend Heating & Air
On a call with Dana, the owner
Jordan, Lakeside Radio
“Hi Dana, this is Jordan at Lakeside Radio. I just pulled a report that shows local demand for heating and air service in your area. Are you aware that roughly 850 people are looking for exactly what you offer, just in the last 30 days?”
The opener formula, from the PrepRep cold outreach openers playbook. Numbers from the sample report above.
850
searches a month across 28 local ZIP codes
From the NeedMeter report
How it works
Step 01
Pick the business and its market
Type the cities or ZIP codes your station covers.
Step 02
Choose the keywords
NeedMeter suggests the searches that matter to that business. Keep them, remove them, or shuffle for more, in English or Spanish.
Step 03
Get the report
Monthly local searches, volume for each keyword and the seasonal trend, as a PDF or a tracked link.
Questions about NeedMeter
- Where does the data come from?
- Google's own search volume data, the same keyword data advertisers use in Google Ads, for the ZIP codes in the area you choose.
- How local is it?
- As local as the cities or ZIP codes you enter. NeedMeter counts every ZIP code in each city, so the report covers the business's real trade area, not the whole state.
- What if the numbers are small?
- A few hundred searches a month is still real demand. The keyword breakdown and seasonal trend show which services people want and when, and that's what the pitch is built on.
- How do I use the seasonal trend?
- Pitch ahead of the peak. If searches for furnace repair climb in October, a September schedule puts the business on the air before the demand arrives.
See what your reps could walk in with tomorrow
A 20-minute demo on your own market: we'll run the tools on a business you're calling on this week.