An instant, credible reason to call
BrandScan is a report card of a business's online presence. Your rep walks in with objective information valuable to any business owner: where they're winning online and where they're leaking opportunity.
What it grades
Five questions every local business should be able to answer.
Each area gets a letter grade, and the business gets an overall grade and score out of 100.
- Findability
- Can a stranger find you on Google?
- Conversion
- Does a visitor turn into a lead?
- Positioning
- Is it clear what you do, and why choose you?
- Proof
- Do you have real evidence backing you up?
- Experience and tech
- Is the site fast, modern and trustworthy?
- A "lead with" talking point and quick wins, so the rep knows exactly what to say
- Compare against up to two local competitors you choose
- An ad activity check: is this prospect already paying for Google or Facebook ads?
- A branded PDF, or a tracked link that tells you when they open it
How reps use it
Not a pitch. A favor.
“I noticed three things about your business online that you might not be aware of.” The data is objective, and the fact that your rep has it makes them the expert in the room.
Riverbend Heating & Air
On a call with Dana, the owner
Dana, Riverbend Heating & Air
“We already have an agency.”
Jordan, Lakeside Radio
“Perfect, then this is a quick gut check on whether it's working. The report shows exactly where the demand is and whether you're in a good position to capture it.”
A rejection handler from the PrepRep openers playbook. Grades from the sample report above.
71/100
How it works
Step 01
Pick the business
Add up to two local competitors to compare.
Step 02
PrepRep checks how it shows up online
Its website, Google listing and reviews, site speed, and whether it's already running Google or Facebook ads.
Step 03
Get the report card
A letter grade for each of the five areas, an overall score out of 100, and the one thing to lead with.
Questions about BrandScan
- What does the score measure?
- Five things every local business should get right online: being found on Google, turning visitors into leads, clear positioning, proof like reviews, and a fast, trustworthy website.
- What if the business has no website?
- BrandScan needs one to grade. Not having a website is a finding in itself, so start with NeedMeter to show them the demand they're missing.
- Should I show a prospect a low score?
- Yes, with care. Lead with what they're doing well, then the one thing to fix. The data is objective; you're just the one bringing it to them.
- How is this different from a free website grader?
- It's built for a sales conversation. It compares the business with local competitors, checks whether they already buy ads, and gives the rep a talking point, not just a technical score.
See what your reps could walk in with tomorrow
A 20-minute demo on your own market: we'll run the tools on a business you're calling on this week.